EMAIL MARKETING (Curled from Neilpatel)

56% of companies said they would increase their email marketing budget. It was a toss-up on why marketers said they would increase their budget…

1. Because their list size is growing so their costs for housing email addresses are going up

2. Due to privacy laws, companies are spending more to make sure they are compliant with personal data

3. Companies are investing more in marketing automation

38% of companies plan on maintaining their email marketing efforts. The main response why was they believed email is an important channel to use to communicate with existing and potential customers.

6% said they plan on decreasing their email marketing budget. There were 2 main responses on why marketers said they would decrease their budget… it was between

• Companies pruning their email list of inactive subscribers which would allow them to save money

• Companies are switching email marketing software providers to save money

Very few companies planned on reducing headcount related to email marketing efforts.